Um Wool&prince

Über das Unternehmen

At Wool&Prince, we're obsessed with making better, longer-lasting apparel. It all began in early 2013, when we started questioning why guys still buy shirts that require cleaning after just one or two wears. Washing. Drycleaning. Ironing... These aren't just time-consuming tasks that guys hate. They're also kinda destructive, and end up breaking garments down until they fall apart and need to be replaced. Our clothing is the perfect alternative. Made from Australian superfine wool, they're durable, wrinkle- and odor-resistant, and will have you re-thinking your feelings about wool. This isn’t the stuff your grandma’s sweaters were made from, OK? Instead, our wool is light, breathable, and—this is important—soft.