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Friendster launched in 2002 as one of the first social networking sites. The service allowed users to communicate with other members, share online content and media, discover new events, brands, and hobbies. The site, at its peak, reached tens of millions of registered users; however, it has since lost its popularity. Friendster was acquired by MOL Global in December 2009 for $26.4 million. In May 2011, Friendster repositioned itself into a social gaming site, discontinuing support for existing users' social data; its new focus is on providing users with entertainment and fun.