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While other technologies such as social networking and instant messaging are also taking hold, email remains the most ubiquitous form of business communication. It's here to stay. Its usage is even expected to grow by 30% over the next 4 years! However, about 80% of email traffic are a waste. So we're actually wasting a huge amount of time. GEM Alliance is all about changing that, by enforcing a “fair usage”, and not trying to fight that waste at the receiving end.
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